Australia's biggest Truck Show a roaring success

Recognised as the largest and most significant dedicated display of trucks, trailers and ancillary equipment in the southern hemisphere, the show highlighted the newest in transport technology and innovation and put on a display of the highest-calibre trucks, trailers and equipment ever seen in Australia.

More than 350 companies, many with multiple displays, took full advantage of the three days, encompassing every inch of the 19-hectare indoor and outdoor show space. Every major truck manufacturer was in town, with Clint Henry, Show Director of ITTES reporting that Exhibiting companies expressed glowing feedback about the number and quality of leads received and sales completed throughout the show. Some companies even reported that major transactions were executed on the first day, resulting in profit growth and a 100 percent return on investment.

One of the most popular show attractions was the Exhibition Pavilion, which housed every major trailer manufacturer along with the CAT Truck brand that was of significant interest as it was making its inaugural ITTES appearance. Add to that the impressive variety of trailer types and configurations, as well as all the latest innovations and advancements in trailer building and manufacturing, and it was easy to understand its popularity.

Every major truck manufacturer in the industry pulled out all stops to attract show visitors to their stands. All the truck industry leaders - Western Star Trucks and MAN Automotive Imports, Daimler, PACCAR, IVECO Trucks, Isuzu, UD Trucks, JAC Trucks, Scania, Hino, Mack and Volvo - delivered the best in light, medium and heavy commercial on and off highway vehicles, with many exhibitors in their own dedicated pavilions, which were transformed into luxurious custom exhibits.

"The success of this event clearly proves that advancements in transport are of keen interest for professionals and industry workers in Australia and all around the world," said Hendry. "Moving forward, we'll continue to increase awareness of the industry while raising the profile of our exhibitors and the industry in bigger and bolder shows ahead, at a cost that's both reasonable and affordable."

The 2012 ITTES Expo Award winners were:
Truck of the ShowDAF Trucks - XF105 model
Ancillary Equipment Display - Meritor
Trailer/Body Manufacturer Display- Heil Tankers
Truck Manufacturer Display- Daimler Group
Outstanding Customer Service- IVECO Trucks
Most Unique Show Attraction- Western Star Trucks "Wanted" truck
Planning is already underway for 2014 ITTES, with many companies expressing their desire to participate.